Optimism in the Enlightenment free essay sample

The Enlightenment was an intellectual movement in 18th century Europe. The Enlightenment helped with both capitalism and the birth if socialism, as well as providing the framework for the French and American revolutions. Several brilliant thinkers contributed to the philosophical movement of this time. Voltaire, Diderot, and Rousseau were the most optimistic thinkers in the Enlightenment. Francois-Marie Arouet, commonly known as Voltaire, was the greatest figure of the Enlightenment. Voltaire wrote, †Philosophic Letters in the English† which displayed his admiration of England’s freedom and especially their religious tolerance. In his works he expressed an optimistic view of freedom. Although Voltaire was the most well known optimist of the Enlightenment, Diderot contributed a crucial factor to the era. Denis Diderot was the son of a craftsman from eastern France. Diderot was an atheist who developed the first encyclopedia. His idea for an all knowledge volume of books proved that he was an important optimist of his time. We will write a custom essay sample on Optimism in the Enlightenment or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page As soon as the encyclopedia’s price dropped, it was available to everyone, spreading the thoughts of optimism and the Enlightenment further. Diderot was important, but so was Rousseau. Jean-Jacques Rousseau believed in a government with little or no laws. He thought that when people had no laws that they knew right from wrong and were happier that way. Rousseau said this in his book, â€Å"Discourse on the origins of the Inequality of Mankind†. His want for everyone to be happy was a sign of his optimism. Voltaire, Diderot, and Rousseau brought a multitude of optimistic ideas to the Enlightenment. The ideas of these three intelligent men shared a common goal. Voltaire wanted freedom for everyone, Diderot wrote an encyclopedia for the good of people, and Rousseau strove for a new kind of government to make the people happy.

Biography of Julián Castro, 2020 Presidential Candidate

Biography of Julin Castro, 2020 Presidential Candidate Julin Castro is a Democratic politician who has served as city councilman and mayor of San Antonio, Texas. Under President Barack Obama’s administration, he served as U.S. Secretary for Housing and Urban Development. In 2019, he announced his decision to run for president of the United States. Fast Facts: Julin Castro Occupation: Attorney and politicianBorn: September 16, 1974, in San Antonio, TexasParents: Rosie Castro and Jesse GuzmanEducation: Stanford University, Harvard UniversityKey Accomplishments: San Antonio mayor, San Antonio City Council, U.S. Secretary of Housing and Urban Development, 2020 presidential candidateSpouse: Erica Lira CastroChildren: Cristin Julin Castro and Carina Castro.Famous Quote: â€Å"Texas may be the one place where people actually still have bootstraps, and we expect folks to pull themselves up by them. But we also recognize there are some things we can’t do alone.† Early Years Julin Castro grew up in San Antonio, Texas, with his identical twin brother Joaquà ­n Castro, who is younger than him by just a minute. His parents never married but remained together several years after Castro and his brother were born. The couple took part in the Chicano Movement; Castro’s father, Jesse Guzman, was an activist and math teacher, and his mother, Rosie Castro, was a political activist involved in the political party La Raza Unida. She served as Bexar County chairwoman for the group, helping register people to vote and organizing political campaigns. She eventually launched her own failed bid for the San Antonio City Council in 1971. In an interview, Rosie Castro told the Texas Observer that as Julin and Joaquà ­n grew up, she spent most of her time trying to make enough money to raise them as a single mother. But she remained politically active. Aware of their mother’s sacrifices, both Julin and Joaquà ­n Castro excelled in school. Julin Castro played football, tennis, and basketball at Thomas Jefferson High School, where he graduated in 1992. He and his brother won admission to Stanford University and, later, Harvard Law School, graduating in 1996 and 2000, respectively. Julin Castro has credited affirmative action with helping him get into Stanford, pointing out that his SAT scores were not competitive. Political Career After Julin Castro completed his studies, he and his brother worked for the law firm Akin Gump Strauss Hauer Feld, and later left to start their own firm. Both brothers also pursued political careers, making Rosie Castro’s influence on them evident. Julin Castro won election to the San Antonio City Council in 2001, when he was just 26 years old, making him the youngest councilman to ever serve the city. Later he set his sights on a mayoral campaign, but lost his initial bid. Joaquà ­n Castro won a seat in the Texas House of Representatives in 2003. In 2007, Julin married Erica Lira, an elementary school teacher. The couple had their first child, a daughter named Carina, in 2009. That same year Castro was finally elected San Antonio mayor, serving until 2014, the year his son, Cristin Julin Castro, was born. During his tenure as mayor, Castro gave an inspiring keynote address at the 2012 Democratic National Convention in Charlotte, North Carolina, that earned him comparisons to the speech Barack Obama, then a U.S. senator, had made at the convention eight years earlier. In his keynote, Castro discussed the American dream and the sacrifices his family had made to help him achieve it. â€Å"The American dream is not a sprint, or even a marathon, but a relay,† he said. â€Å"Our families don’t always cross the finish line in the span of one generation. But each generation passes on to the next the fruits of their labor. My grandmother never owned a house. She cleaned other people’s houses so she could afford to rent her own. But she saw her daughter become the first in her family to graduate from college. And my mother fought hard for civil rights so that instead of a mop, I could hold this microphone.† The speech helped draw national attention to Castro that grew when President Obama named him the U.S. Secretary of Housing and Urban Development in 2014. The then 39-year-old was the youngest member of Obama’s cabinet. Serving as HUD secretary did not just thrust him into the national spotlight, though, it also landed him in the middle of a controversy. The HUD Controversy During his tenure at HUD, the department sparked concerns about its handling of mortgage loans. Specifically, HUD was accused of selling mortgages to Wall Street banks, causing lawmakers like U.S. Senator Elizabeth Warren to call out the agency. Warren criticized HUD for selling off delinquent mortgages without first giving borrowers the opportunity to modify their loan terms. Rather than financial firms, Warren wanted nonprofit organizations to manage these mortgages and help struggling borrowers. Although Castro took the heat for HUD’s management of mortgage loans, the agency’s practices in this area predate his appointment as secretary. A 2015 Bloomberg analysis found that since 2010, HUD had sold 95 percent of such loans to investment firms. That’s four years before Castro came on board. Still, critics of Castro continue to hold him accountable for the problem, some arguing that it should disqualify him from serving as vice president or president. HUD’s stipulations for selling delinquent loans was subsequently changed. Presidential Run Since his keynote address at the 2012 Democratic National Convention, speculation that Castro would one day run for president has followed him. The speculation intensified when Castro’s memoir,  An Unlikely Journey: Waking Up From My American Dream, debuted in 2018. Many politicians write books to personalize themselves to the public and broadcast their political views. On Jan. 12, 2019, in San Antonio, Texas, Castro officially announced his presidential candidacy. During his speech, he provided an overview of the issues that have been important to him throughout his career, including early childhood education, criminal justice reform, universal healthcare, and immigration reform. â€Å"We say no to building a wall and say yes to building community,† Castro said. â€Å"We say no to scapegoating immigrants, and yes to Dreamers, yes to keeping families together, and yes to finally passing comprehensive immigration reform, Castro said to applause. Castro has also been a longtime supporter of LGBT rights and of Black Lives Matter. If Castro wins the Democratic nomination, he would be the first Latino to earn that distinction.   Sources Baugh, Josh.â€Å"From Political Matriarch Rosie Castro, the Sons Also Rise.† San Antonio Express-News, Sept. 30, 2012.Cirilli, Kevin. â€Å"Julian Castros 5 Notable Lines.† Politico.com, Sept. 4, 2012.Cranley, Ellen. â€Å"Heres how Julin Castro came to be a 2020 presidential contender and what might be next.† Business Insider, Jan. 13, 2019.Garcia-Ditta, Alexa. â€Å"The Interview: Rosie Castro.† Texas Observer. Merica, Dan. â€Å"Julin Castro Officially Announces 2020 Presidential Bid.† CNN, Jan. 12, 2019.â€Å"Elizabeth Warren Protests Sales of Distressed Home Loans to Wall Street.† Al-Jazeera America, Sept. 30, 2015.

Improving Patient Flow in Emergency Departments Research Paper

Improving Patient Flow in Emergency Departments - Research Paper Example He added that the increased number of admissions and unscheduled patients has significant impacts on the entire emergency care delivery system. In the throughput phase, there were delays in the operating suites because it is mainly done in specific days of a week. He said that surgical operations are done on Mondays and Tuesdays rather than spreading out the operations throughout the week. It, therefore, means that surgeons and other clinical officers are very busy in some days and free in others. The administrator of Provicence Hospital added that the various problems faced experienced in the output phase include prolonged time of discharge or referral and incomplete treatments. He noted that the incomplete treatments is a common problem in ED because it leads to delayed discharges and referrals and can last for many weeks when patients are instructed to visit the ED again in specific dates (Hall, 2013). Bottlenecks and the metrics used to identify them as well as the challenges of the patient were also identified during the interview. Note that the term ‘bottlenecks’ is the part of the emergency care delivery systems that is obstructed to cause delays and waits. Metrics and the methods used to measure the efficiency of the system (Hall, 2013). Based on Mr. Johnson’s response, the bottlenecks in the emergency care delivery system can be divided into three groups. In the group for inputs, the major bottleneck is the delayed admission and registration of patients due to the fact that clinical care responsibilities are not separated from the paper and information flow. The metrics used to identify this issue involved the measurement of the time taken for patients to be registered. Do they wait for long on the benches? Based on his response, most of the patients admitted to the ED wait for around 40-45minutes before they are treated. In the group addressing the throughput, the main bottleneck identified is the creation of idle time

Four Videos Essay Example | Topics and Well Written Essays - 2500 words

Four Videos - Essay Example As the essay discusses the outline demonstrated by the professor included US and UK parallels, British Academy initiatives, relation of language and national security, business, trade, big cities, media and culture. The first point of the outline was based on the issues of linguistic complacency, decreasing of language status in the sphere of education, high language skills of the population, especially in the spheres of business and policy. The role of tongue in the security and diplomacy was also denoted and analyzed by the professor. It is necessary to notice that ideas of Nigel Vincent related to different aspect of language in modern society were take from analyzing the reports that include national and international language data. One of the projects chosen by him was devoted to understanding the needs of language in the industry. From the report it is clear that next aspect of language that was analyzed by the professor was its power, contrasted to the military one and demonstrated on the examples of spreading of the British power by means of English language. It as characterized as 'soft power' in the lecture. Next, language from the cultural position was also analyzed in the lecture, particularly on the example of possibility of understanding the cultural phenomena and issues that becomes possible only in case of understanding the native language of the culture. There was a connection between social aspect of language and its cultural performance.

Paper Converters ltd Essay Example | Topics and Well Written Essays - 3500 words

Paper Converters ltd - Essay Example ..8 4. Impact of culture on organization†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦..9 5. Multi-Cultural deference†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦...10 5.1 Individualism (IDV)†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦10 5.2 Power distance (PDI)†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.10 5.3 Masculinity / Femininity (MAS)†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.11 5.4 Uncertainty avoidance (UAI)†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.†¦.12 6. Management deference†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.......12 6.1 Achievement vs. Ascription†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢ € ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.13 6.2 Individualism vs. Communitarianism†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.13 6.3 Internal vs. External†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦14 6.4 Neutral vs. Emotional†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦..14 6.5 Specific vs. Diffuse†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦14 6.6 Time Orientation†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦15 6.7 Universalism vs. Particularism†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦..†¦15 7. ... Although, the two founder executives of the corporations are childhood acquaintances ethnicity, they have dissimilar vision and views.The culture of both corporations are strongly swayed by their founding executives. Employees of both companies greatly believe in their originators’ vision that slowly developed into their own enterprise culture that resulted into an organizational ethnicity clash amid Dyson Paper and Jones Sales Agent Limited, when they relocated to Paper Converter Limited. The aim of this report is to evaluate the case of Paper Converter in respect to organization and international (UK). The report will give a breakdown of the Paper Converter cultural drawback via ‘Cultural Web’ investigative tool for organizational cultures, also;Hofstede four dimensions, Pestel and Fons Trompenaar cultural structure forglobal cultures (UK) to reveal where Paper Converter is falling short in addition toways of overcoming this organisational problem. 1. Background of the Company Paper Converter Ltd was established in 1988 after an merger amid the Dyson Paper and Jones Sales Agent Ltd. Dyson Paper was established in 1983, in Corby, United Kingdom with the inducement from the government of Britain during the depression phase early on in 1980s. Mainly, Dyson Paper takes care of the management and production, whereas Jones Sales Agent Limited assumed the responsibility of marketing and sales, from two unconnected premises positioned 60miles apart. 1.1 Market Situation Paper Converter’s central market was United Kingdom, Middle East and West Africa. To enhance production capacity as well as reduce production cost, the firm went worldwide through setting up a factory in Zambia

Advantages Of Advertising On Television Marketing Essay

Advantages Of Advertising On Television Marketing Essay Floomajuice will be marketed in Scotland as Scottish people spend a lot on juices. As Floomajuice being very tasty and is also nutritious, has less calories as its not made from concentrate. Floomajuice range of drinks also helps people in controlling cholesterol and reduces the risk of cancer. Our product is aimed to reach all age group targeted audiences, primarily focusing on the health and taste conscious people of Scotland. Circulation Floomajuice will be distributed at all local stores and supermarkets throughout Scotland, this will help our company to have better sales of our product. Marketing and Strategic Alliances Floomajuice will not leave any stone unturned in the effect of reaching the targeted audience. We will promote the product using strategic combination of electronic media, print media and outdoor media. we will use television commercials over the news, health and entertainment channels. We will place ads in magazines i.e. Good house Keeping, Sky Magazine, Sky Sports, BBC Top Gear, Readers Digest and Mens Health and news papers like Sun, Metro, Guardian etc.. we will also put ads in Sunday special edition news papers which will help us to reach large number of audiences. We will use social media like Tweeter, Face book for promoting our Floomajuice product. We will use outdoor advertising like billboards, which will have the attention of the audience. We will also put promotional outlets near major supermarkets and offer free sampling of the Floomajuice products. 2A. An important step to promote marketing and sales of Floomajuice range of products is to select appropriate media.. Below are the benefits and drawbacks of using various media for advertising Floomajuice as follows: Newspapers Newspapers are the most traditional ways of promoting business and awareness among the targeted audience. The advantages of Newspapers are Newspapers allow us to reach large number of people as everyone likes to read newspaper. We will have the flexibility in deciding the size of placing the ad in the newspaper. We will have the advantage of telling the customers about our product by using large space in the newspaper. Quick turn-around helps our ad reflect the changing market conditions. We can decide to run our ad today can be in customers hands in a day or two. Exposure to our ad is not limited. Customers can go back to see our ad again and again if they want to. Disadvantages Publishing ad space can be expensive depending on the day we decide to publish. Our ad has to compete against the clutter of other competitors of advertising. Poor photo reproduction can limit the creativity of our ad in the newspaper. Newspapers are highly visible medium and our competitors can quickly react and publish a better ad in order to compete with our ad Magazines Magazines are more focused, more expensive and are alternative to newspaper advertising. This medium of advertising helps our company to reach highly targeted audiences. Advantages of using magazines as medium of advertising are It allows our company to have better targeting of audience as we have the option to choose magazine publications that cater our specific audience. High reader involvement in magazines which means that more attention is given for our advertisement. Publishing ad in magazine provides better quality of paper, better reproduction and full color ads. Which will help our company to know that there is a better product out in the market for audiences. Disadvantages We need to plan weeks in advance to publish the ad in magazines as they are more competitive and most often booked in months advance. Publishing ad in magazine has limited flexibility in terms of placement and format. Buying space in magazine to place ad is higher compared to placing ad in newspaper. Radio Advertising in radio is an universal medium enjoyed by people at one time or another during the day. It might me at work, home or even while traveling in bus or car. Advantages of using radio as medium of advertising Advertising in radio helps us to promote our product to everyone in Scotland. People tend to respond to the ad as the medium has sounds and voices. Advertising in radio is relatively cheaper. Radios have less inflation than those of other media. Disadvantages As radio listeners are spread over many stations, we have to advertise simultaneously on radio several channels to reach our targeted audiences. Listeners cannot go back and listen to the ad once they miss in that particular time when the ad is aired. Radio is a background medium and most listeners listen to radio while they are doing some or the other work, which means that our ad has to go on air more number of times in a day. Television Advertising on television gives us the opportunity to reach large number of people through out the nation in a short period of time Advantages of advertising on television Advertising on television helps to promote our Floomajuice more efficiently as it is based on image and visual medium and offers the ability to convey our message with sight, sound and motion. Television channels like Channel4, e4+1, ITV etc are watched by most of the audience. Hence advertising on these channels will promote Floomajuice. Disadvantages Advertising about our product on television is short and may require to place the ad multiple times in the desired channels. Advertising on television channels is concentrated in local broadcasts channels and station breaks which people might ignore them. Advertising in Commercial breaks are often sold out far in advance. Advertising on television is the most expensive medium in terms of airtime, creative and production of the ad Social Media Advertising Web has revolutionized the way we communicate over the last two decades and now with the proliferation of social media, it has revolutionized the way we socialize with others. Sharing videos, photos, opinions and sometimes advertising what they love. Since all this interaction takes place through the networking site and we know a lot of information about the user, there is a huge potential for us to customize and promote Floomajuice product line. Advantages Lots of people spend a lot of time on social media, and this provides for a great way to build relationships with our clients and personalize our promotional efforts. If targeted at the right audience with the right promotion, it can have cascading effect if customers share our ad/offer with others. We can generate awareness about our product indirectly through our own social media profile and encouraging users to add/like us. It is relatively cheap and highly personalizable to advertise on social media. Disadvantages Some social network users dont pay too much attention to advertising and maybe be turned off in a negative way For small businesses, it may be difficult to leverage social media to create awareness about their products as it is hard to gain the initial momentum It is important to portray a humane side of the company by creating awareness and teach the importance of juices, rather than directly trying to sell a particular product Banner Advertising Banner advertising is the oldest form of online advertisement. Some forms of banner advertisements include vertical ads and top level banners. Sometimes it can also include popups and so on. Costs for banner advertising can be click based or based on banner location on the website and also varies with number of visitors to the website. Advantages A lot of advertising agencies are offering competitive pricing for Banner advertising which resulted in a downward pressure on costs making this medium cheap and effective. Proper location and well-designed banner ads on prominent websites can result in high traffic rates to our product. Effectiveness of these ads can easily be measure and fine-tuned on a regular basis as all the information about which banner ad was clicked and which website was the ad on are easily available. We can also focus our banner ads on websites most frequented by our targeted customers resulting in better ROI. Disadvantages Ill placed or too flashy banner ads are sometimes seen as annoyance and can create negative impression on the brand. If banner ads are placed in popups or new windows, there is a likelihood that ad blockers may completely block them Due to over-saturation of ads and poor designs of banner ads, the convert rates are very low even if click through rates are high. 3A. Target Market Primary ADULTS: Between 25 to 50 years old age  ­ Professionals and parents Becoming more concern about their heath Preferred organic juices Chosen rich nutrition than better taste Concern about price and quality Secondary YOUTH: Between 14 to 25 years old age. Likes to drink cool stuff Preference depended on fashion Drink for style Purchase cheep drink Easily influence by TV, magazine and online advertisement Strategy Promotion: Start brand and product awareness program by using TV, radio commercials, news paper, magazine and web promotional ads in Scotland beginning of May 2013 to the end of November 2013 Product: Product range from 200ml,500ml, 1 liter and 3.5 liter Distribution: We will be using supermarkets and retail stores as our distribution channels. Promotional Strategy Promotion Free Floomajuice offer in major supermarkets in Glasgow, Edinburg, Sterling, Dundee, Perth, Aberdeen and selected stores on June 2013. Free Floomajuice t-shirts will be distributed if customers purchase the product in selected stores. This promotion is only happens on June 2013. Public relation Publicized the heath facts of natural fruit juice. Associate these facts with Floomajuice to create its image as heath and relate to longer life. Consumer health stories related to Floomajuice might be a good idea to arouse interest in others. EX: Consumer reduces cholesterol by drinking Natural pure Juice. New interactive web site and discussion board will be designed. Advertising Goal: To highlight the health fact of Natural Floomajuice. Persuade: Drink Floomajuice continuously to derive benefits of natural goodness. Remind: Make consumers think and get used to the Floomajuice product. Floomajuice will produce Natural juice at a more reasonable price than other artificial juice products. Lower budget customer cannot purchase natural juice because of the high price strategy. There is no company in the market at the moment that competes with Floomajuice products which are natural and free from artificial chrematistics. Our aim is to make customers switch over to Floomajuice and attract new market as well. Reasonable pricing will change the market share on Floomajuice. Floomajuice will take over major part of the market share. Floomajuice will offer combination of the best quality and the best service. Price strategy is based on customer value. Advertising: Floomajuice will be the first pure natural fruit juice going to be introduced in Scotland. Most of the consumers dont know about how it tastes and what are the health effects of this juice are. Sales Promotion In store sampling program: Sampling price strategy Public Relation Stories about Floomajuice  ­ New health benefits and research findings Development of new Floomajuice website will include discussion board and interactive futures. Direct Marketing Television, Radio, newspapers and magazines will be use to advertise Floomajuice in Scotland. Heath benefit of the drinking Floomajuice will be the main focus of the advertisement. Feedback from customers Conducting focus group to analyze the Floomajuice for future product development. 4A. Market and External environmental factors People in Scotland spend more on fruits and vegetables, this tells us that people are more health conscious. so our product can derive benefit for this in Scottish market. Social and cultural factors Scotland has a multi ­cultural society so it has different types of consumer with respect to their religion and eating habits. But these days consumers are more conscious about their health. This is because of education and awareness everywhere. Consumers demands for foods, fruits and juices which are more nutritive and provide health benefits. The people belong to different category of classes i.e. upper class, middle class and low class but everyone is sensible about his or her health. So consumer may belong to any of the above ­mentioned classes, his maximum expenditure is on fruits and vegetables. Technical Factors Technology is changing day by day. Due to advancement in technology healthy and nutritive juice can be extracted from different fruits. Attractive packing and labeling also plays a vital role in product promotion, the technology for which is easily available. Legal Factors Political forces are more concerned about the peoples health. It has passed a Food and Drugs act under which it has clearly defined it terms and conditions which are more focused on health and nutrition. But now government has been changed recently. It may make some changes in the Act, but the changes will definitely be in favor of consumers health. Needs of different target segments are as follows Health Consumers have become increasingly health conscious creating a demand for healthier products. They are aware of the fact that soft drinks do not provide essential nutrients, this causes them to choose fruit juice or water as beverage alternatives. Convenience Customers demand proper packaging for separate activities. They address this situation by creating the same products in different packaging. For example, some juices are sold in larger bottles for home and also lunch size boxes. Taste Taste is essential for all consumers as it is among one of the important reasons why they purchase the product. Age Appropriate Youth is one of the major segments for beverage consumption in Scotland. Adults would also be our major target audience as they are very health conscious and with all the benefits that Floomajuice has in it and sure would be a successful product in Scotland. SWOT Analysis Strengths Floomajuice range of products are made of fresh fruit juice and not for concentrate. Floomajuice is high on minerals and energetic. Floomajuice is priced reasonable and has attractive packaging. Our product is health conscious and anti-oxidant. Weaknesses New brand product in market. Not easy for customers to switch from their regular brand of juice. Opportunities Floomajuice brand can become major competitor in the market. Threats Competitors would introduce same kind of products in to market. MARKETING STRATEGIES HEALTY CONSCIOUS: Between 14 to 60 years old ageà Ã‚ ¾ Health professionals and people who are conscious or want to improve their health. Find solution for health problem Heart, cancer, hardening of the arteries and related diseases Influence by the fact and scientific research Want to live longer Dont care about price Concern quality minerals Brand image is important 5A. Marketing Implementation Schedule Media May 2013 June 2013 July 2013 Aug 2013 Sept 2013 Oct 2013 Paper X X X X X X TV X X X X X X Radio X X X X Web X X X X X X Free Sampling X Promotion Timing Chart Media Rate Number Total Cost May Jun Jul Aug Sep Oct News Paper and Magazine ads Metro News Paper X X X X X X Sun News Paper X X X X X X Guardian News Paper X X X X X X Weightwatchers Magazine X X X Womens Health X X X BBC Good Food X X X Mens Health X X X Slimming World Magazine X X X TV commercials Heath programs X X X News X X X Radio Capital FM Scotland X X X X X X Absolute Radio X X X X X X Sooth Radio UK X X X X X X Billboards Subway X X X X X X Shopping Malls X X X Bus Stations X X X Free Sampling Sainsbury Supermarkets X Morrison Supermarkets X ASDA Supermarkets X Web MSN X X X X X X Google X X X X X X Face book X X X X X X Tweeter X X X X X X

The Life and Poetry of W.B. Yeats Essay -- Poets, biography, Biographi

William Butler Yeats was born on the 13th of June in 1865, in Sandymount, Country Dublin, Ireland. His family was extremely artistic. His father, John Butler Yeats, studied art at Heatherley’s Art School in London, his brother Jack became a well-renowned painter, and his sisters Elizabeth and Susan became involved in the Arts and Crafts movement, which was the use of handmade objects and boycotting mechanical objects. Yeats grew up as a member of the former Protestant Ascendancy, where the changes in Ireland directly disadvantaged him because of his heritage. During his childhood, he experienced political power shifting away from the Protestant Ascendancy, which had a major influence on his poems later on in his life. At the age of two, his family moved to England for his father to study art and become an artist. At first, he and his siblings were taught at home, where his mother entertained them with stories and folktales from Ireland. His father gave an education of only geography and chemistry and took William to natural history explorations. On 26 January 1877, William Yeats entered the Godolphin primary school in Hammersmith where he would learn for four years, before his family moved back to Dublin. In 1881, Yeats continued his education at Erasmus Smith High School in Dublin, near his father’s studio. Yeats spent most of his time there, meeting the city’s artists and writers. It was during this time when he started to write poetry. During the years of 1884 and 1886, Yeats attended the Metropolitan School of Art, when in 1885 his poetry works and essay of â€Å"The Poetry of Sir Samuel Ferguson† were published in the Dublin University Review. Others of his works from this time include a play about a bishop, a monk and a woman ... ...ows of the indignant desert birds. The darkness drops again; but now I know That twenty centuries of stony sleep Were vexed to nightmare by a rocking cradle, And what rough beast, its hour come round at last, Slouches towards Bethlehem to be born? The poem begins with a description of multiple disastrous situations: the falcon, a metaphor for a person, cannot hear the falconer, God, which means that people cannot hear what God is saying, and that chaos and anarchy will uphold the government. The Second Coming is when Jesus or any other religious figure comes back to the world, and something major happens that changes the current way of life. In this case, a vision of a sphinx comes out of Spiritus Mundi (Spirit of the World) and goes towards Bethlehem, possibly saying that the Anti-Christ will return and spread the disastrous happenings throughout the world.

Organization Impact Essay

In this paper I will discuss my results of the Myers Briggs test and the CREAX creativity self assessment exercise, both were taken online and both were about 50 questions long. They pertained to subjects such as extravert, intuitive, feeling, judging, persistence, abstraction, connection, complexity, paradox, boldness, curiosity and perspective. On the Myers Brigg test my extravert was 11%, my intuitive was 12%, my feeling was 50% and my judging was 11%. I have slight preference of extraversion over introversion, which does not surprise me at all as I have always been outgoing in most situations, the only time I seem to be a little more introvert is when I am around a new crowd and chose to sit back and watch how people behave before I come out of my shell. My intuition is also slightly preferred over my sensing, which also does not surprise me as in life my gut instincts have rarely guided me in the wrong direction, I also prefer feeling over thinking which at times has not been th e best thing for me in the past when it comes to making an important decision. Last but not least is the slight preference I have of judging over perceiving, I think in everyone this can be human nature however for the most part I do my best to have all the facts before coming to a conclusion about a person, thing or an idea. With the creativity test it looks at though I am at 54.94 and the typical is 63.6, I did not really have a clear understanding on where I ranked with the abstraction, persistence, connection, complexity, paradox, boldness, curiosity and perspective. The test did give the definition of what I was being graded on, for example for the abstraction this is in regards to the ability to abstract concepts from ideas, the connection is the ability to make connections between things that don’t initially have a connection. The perspective is the ability to shift ones perspective on a situation, the curiosity is the desire to change or improve things that everyone else sees as normal, the boldness area is the confidence to push the boundaries b eyond accepted conventions and the paradox section is the ability to work simultaneously on different projects. Last but not least were the complexity which is the ability to take in large amounts of information and be able to manage it and change it up and then there was persistence which was the ability to force oneself to keep trying to derive more and better solutions. Typically on test like these there are few  things that can happen with my outcome, if it is boring and the questions seem to be repeated but in a different manner then I become bored and I want to hurry up and answer the questions and be done with it, because I am not really sure how to read the outcome of my score I can’t give an accurate answer based on this test. What I can tell you is yes am a very persistent person when it comes to certain situations, especially if I am intrigued with an idea or it is a job that must be completed, my curiosity is also a positive when it comes to trying to find ways to improve things or make them better. I do have boldness however I also need to come out of my comfort zone with things that I know nothing about when it comes to innovation, especially when it really does not peak my interest, paradox is also a plus for me as I am very good at doing thing simultaneously and I do work well under pressure. I am not sure how using this test will help me but as long as I feel like I can go to someone above me and will not feel dumb for asking a question that may come easy to them, then I can grow as a person. We don’t all process information the same, I try to learn from my mistakes and grow from there in doing so I can take what I have learned onto another project.

Pros and Cons of Compulsory Voting

Pros and Cons of Compulsory Voting Over 20 countries have some form of compulsory voting which requires citizens to register to vote and to go to their polling place or vote on election day. With secret ballots, its not really possible to prove who has or has not voted, so this process could be more accurately called compulsory turnout because voters are required to show up at their polling place on election day. Facts About Compulsory Voting One of the most well-known compulsory voting systems is in Australia. All Australian citizens over the age of 18 (except those of unsound mind or those convicted of serious crimes) must be registered to vote and show up at their polling place on election day. Australians who do not show up are subject to fines, although those who were ill or otherwise incapable of voting on election day can have their fines waived. Compulsory voting in Australia was adopted in the state of Queensland in 1915 and subsequently adopted nationwide in 1924. With Australias compulsory voting system comes additional flexibility for the voter. Elections are held on Saturdays, absent voters can vote in any state polling place, and voters in remote areas can vote before an election at pre-poll voting centers or via mail. Voter turnout of those registered to vote in Australia was as low as 47 percent prior to the 1924 compulsory voting law. In the decades since 1924, voter turnout has hovered around 94 to 96 percent. In 1924, Australian officials felt that compulsory voting would eliminate voter apathy. However, compulsory voting now has its detractors. The Australian Electoral Commission provides some arguments in favor and against compulsory voting. Arguments in Favor Voting is a civic duty comparable to other duties citizens perform (e.g. taxation, compulsory education, or jury duty).Parliament reflects more accurately the will of the electorate.Governments must consider the total electorate in policy formulation and management.Candidates can concentrate their campaigning energies on issues, rather than encouraging voters to attend the poll.The voter isnt actually compelled to vote for anyone because voting is by secret ballot. Arguments Used Against Compulsory Voting Some suggest that it is undemocratic to force people to vote and is an infringement of liberty.The ignorant and those with little interest in politics are forced to the polls.It may increase the number of donkey votes (votes for a random candidate by people who feel that they are required to vote by law).It may increase the number of informal votes (ballot papers which are not marked according to the rules for voting).Resources must be allocated to determine whether those who failed to vote have valid and sufficient reasons. Source Compulsory Voting. Australian Electoral Commission, May 18, 2011.

Essay on Public Opinion

Essay on Public Opinion Essay on Public Opinion This is a free sample essay on Public Opinion: Public opinion, which can be swayed by the manipulation of the media and to some degree by the President’s persuasion, greatly impacts the policies made by public officials. George Bush promised tax cuts if elected as President of the United States of America. He was able to convince the public that they should be able to spend their money rather than the government. According to the Gallup Poll of September 11-13, 2000 , 74% of the public was in favor of tax cuts. The media’s support of tax cuts was divided; therefore it was not as effective in swaying public opinion as when all media are united in their opinions. Even the Democratic leaders, who were generally against the tax cuts, were unable to prevent the tax cuts. This was due to Democratic leaders like Max Baucus, John Breaux, Blanche Lincoln, and Robert Torricelli who voted in favor of the tax cuts which was guided by the wishes of their constituents. Policies made dealing with Afghanistan cannot be compared to typical policies made by our government officials. These polices are a result of terrorist attacks on America. Because of the nature of the attacks, most everyone agrees on the same policies, which are in the best interests of our country. The ability of President Bush to set specific goals and a unifying cause, has been a major affect in gathering the support of both the people and the media. The Gallup Poll shows that about 90% of the people are in favor of President Bush’s policies at this time . If public opinion should start to change, President Bush would probably reconsider his policies involving Afghanistan, as would any public official when trying to appeal to their constituents. ______________ is a professional essay writing service which can provide high school, college and university students with 100% original custom written essays, research papers, term papers, dissertations, courseworks, homeworks, book reviews, book reports, lab reports, projects, presentations and other assignments of top quality. More than 700 professional Ph.D. and Master’s academic writers. Feel free to order a custom written essay on Public Opinion from our professional essay writing service.

Selection of a Cloud Computing Provider Essay Example | Topics and Well Written Essays - 750 words

Selection of a Cloud Computing Provider - Essay Example There are a number of issues that companies may have with the cloud service providers. These include issues pertaining to the exit strategies as well. Generally companies make contract with providers keeping in mind the reputation that they have or referred by other industry counterparts. While the contract is at its initial stage of being formulated, none of the parties think seriously of termination of contract if they had to undertake in future. However, at the time of selection of appropriate cloud provider, it is imperative that along with the facilities the factors relating to the termination of the contract with the service providers should also be taken into account. Other inevitable issues include nature and amount of workload, the commercial viability of the project, legal and regulatory requirements and most importantly, the organization’s own strategic objectives. The nature of requirements, also has their role to play in selecting the appropriate cloud provider. For instance, the company needs to identify as to whether it has to acquire the service of cloud providers in respect of infrastructure, platform or software based. Public, private and hybrid clouds are generally formed as result of such complex requirements of the companies. So far as the implementation of cloud computing is concerned, it is conceived as the fragmented activity such that single cloud provider cannot do everything for its clients. As a result the implementation is carried out in such a manner that at the earlier stage those applications are implemented first, which have quick benefits so that continuity can be managed and disruptions can be minimized.

3600 Essay Example | Topics and Well Written Essays - 750 words

3600 - Essay Example Therefore, the evolution of the word clearly indicates that this branch of anthropological study actually deals with procedure pertaining to qualitative research methodology, precisely in anthropological studies or in social sciences and implies to the gathering of empirical data pertaining to human culture and science. The ethnography therefore focuses on the myriad aspects pertaining to socio-cultural milieu of a particular tribe or people residing in some of the particular geographical terrains. The ethnography by Daniel Neuman is about the music in the northern part of India known as â€Å"Hindustani Music† in the local language by the canon of musicians related with it. Music is a primitive language for communication in human civilisation. Various socio-cultural and historical perspectives of the people residing in a particular geographical area evolve through music or folklore and folk culture of that area. Likewise, â€Å"Hindustani Music† bears the typical cultural essence of North India and is an incarnation of the rich heritage and culture of the area with its myriad blend and influences. The ethnography, â€Å"The Life of Music in North India† is a journey through the history witnessing the origin and the development of ‘Hindustani Music’ and the way it nurtured in the hands of the magician musicians through ages. The ethnography is very strong as it bears the testimony and experience of these musicians who dedicated their life and passed on their legacy to the future generations even for the cause of the particular music and its development. The research content of the ethnography is based primarily on the field work which can be treated as the primary research too. The first-hand survey done by Neuman during the year 1969 to 1971 in Delhi forms the base of the ethnography. Neuman interviewed musicians during this time and he made a trip to the northern part of India, precisely the cities those are situated